Marketing & PR

We’re not trying to influence your decision or anything, but our Marketing and PR department can be pretty persuasive. From press releases to digital advertising, Step2IT is your go-to for all things . When you have exciting news – like a product launch or facility expansion – host an event for journalists and bloggers. Putting faces to names and having in-person conversations will reinforce your online interactions with reporters. We’ll help you send out tailored invitations to each member of the press with a custom hashtag in the invites to encourage social media buzz.

So how exactly do we rock your PR and marketing efforts?

We start with an understanding of your brand. We are at heart, a group of storytellers. And for us to effectively tell your story we’ll need to know the who’s how’s and why’s of your company. What drives you also drives us.

We’ll start with what you’ve done, what you want to do and what sets you apart from your competitors.

From there, we’ll start cultivating your network, using our resources as a digital marketing agency to compile a list of relevant media outlets and influencers for your campaign. Certain events or campaigns will work for one brand over the other. Trust our expertise and let us showcase your brand in a way that will get people talking.

Behind the scenes, we’re staying on top of social media trends and current events. A large component of a digital agency is to constantly educate ourselves on where digital trends are going and how we can best capitalize on them for your behalf.

Our initiatives involve:

Blog Writing

Collaborations and Brand Partnerships

Experiential PR such as events, viral videos, hosting a booth or putting on a university-wide scavenger hunt

We’ll be working hand-in-hand with the other digital departments as our agency work supplements any link-building for SEO marketing and social media strategies.

We believe in getting people talking about you, versus regular advertisements will be people talking at you.

But first, you have to talk to us. So leave the pitches to the professionals and see how we can help you with your digital marketing efforts.

Please fill in the form and we will get back to you ASAP.